To make an on the ground difference in ending period poverty, Share the Dignity required evidence-based data to prove the social, personal, and financial impacts of menstruation among Australians. To do this they launched their “Big Bloody Survey”. I worked with them to create a content strategy for social which included creating over 50 pieces of unique content tailored for different mediums - stories, posts, videos in multiple aspect ratios; 1:1, 4:3 and 16:9. The end result was a total of 125,205 people taking part in the survey making it the largest survey of its kind ever conducted.